My Big Geneva
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Founded in 2011, My Big Geneva.com is a blog but not any kind of blog: they creatively guide you through the city of Geneva, introduce you to people who inspire them, help you find the inventive restaurants you are looking for, show you the hidden treasures and secret boutiques of the city. Geneva might be a little city but they help you see the Big picture with a good sense of humour. A fresh corporate identity was needed for this great brand that encompasses the best of what Geneva has to offer. By emphasising the city's highlights in a creative synthesis, I was able to capture the cultural essence of this small big city.